Saurabh Agarwal (SA): The sustainable packaging market in India is experiencing strong momentum, driven by a powerful combination of evolving consumer expectations, progressive government regulations, and corporate sustainability commitments. In sectors like food & beverage, healthcare, and personal care, eco-friendly packaging is no longer a choice; it’s a necessity for growth and compliance.
Consumers today, especially millennials and Gen Z, demand real action on sustainability. Brands that invest in circular packaging, material reduction, and recyclability are gaining a competitive edge.
At Avery Dennison, we are working with material science and identification solutions for sustainable packaging. From enabling recyclability and bio-based materials to linerless labels and RFID-enabled smart packaging, our innovations help brands reduce waste, enhance transparency, and optimise efficiency.
ET: What is the role of material science in addressing the sustainability challenges faced by the packaging industry?
SA: Material science is the backbone of sustainable packaging, driving innovations that make packaging lighter, stronger, and more recyclable while reducing dependence on fossil fuel-based raw materials. It is reshaping how packaging is designed, produced, and disposed of—ensuring sustainability without compromising functionality.
